Dialog Box


General Information

What is the difference between Pink Lady Match and Field of Women?

Field of Women is Breast Cancer Network Australia’s (BCNA’s) signature event that aims to bring the statistics of breast cancer to life in a meaningful and visually powerful way that highlights the personal impact of breast cancer on our community.

Previously held in Melbourne in 2023, 2018, 2014, 2010 and 2005, and in Sydney in 2007, the event features over 10,000 people standing together to represent the over 20,640 people who will be diagnosed with breast cancer each year.

In non-Field of Women LIVE years, BCNA hosts the Pink Lady Match with Melbourne Football Club at the MCG.

2024 is a Pink Lady Match year, meaning that there will not be a LIVE Field of Women formed on the G prior to the match. Since 2021, a Virtual Pink Lady has also been available to enable people, no matter where they live can get involved, help fill the Pink Lady, and leave their own personal messages online, in support, memory or celebration.

When and where will it be held in 2024? 

The Pink Lady Match will be hosted at the MCG during Round 15 between Melbourne v North Melbourne. The match will take place on  Saturday 22 June 2024 at 7:30pm.

Who can attend the Pink Lady Match?

Everyone is invited to participate – men, women and children. We encourage you to bring along partners, friends, supporters and survivors. 

You do not need to have breast cancer to participate.  We are standing in support of all Australians affected by breast cancer.

Why are there 20,000 reasons to attend? 

An estimated 20,675 Australians will be diagnosed with breast cancer in 2024. The Pink Lady match is a chance to support all Australians that have been affected by breast cancer.  

A breast cancer diagnosis affects family, friends and can have a ripple effect through communities.  

Can men be involved?

Yes, not only are men diagnosed with breast cancer but they are also an incredible source of support for women with breast cancer.  It is estimated 217 men will be diagnosed with breast cancer in 2024, as well as the many friends and family members, including husbands, brothers and sons’ who are part of imperative support networks.

Can I bring my child? 

Yes, the Pink Lady Match 2024 is a family friendly event.  

Ticketing and seating

How much does it cost to attend the Pink Lady Match?

BCNA have a limited number of tickets available to sit in the designated Pink Lady Bays. Only tickets purchased directly from BCNA will be allocated to sit in the designated Pink Lady Bays. Tickets will be issued directly from BCNA via email. 

Standard BCNA Pink Lady Bay seat and package (Lvl 1)

$40 per adult and $20 per child U15

  • Ticket  includes general admission (GA) seating for Pink Lady match (Melbourne v North Melbourne) in the allocated Pink Lady Bay(s), a pink BCNA cap and a pink or blue poncho to wear.
  • A match day gift will be guaranteed for all Pink Lady Bay seat holders for collection upon arrival.

Beanie Upgrade BCNA Pink Lady Bay seat and package (Lvl 1)

$50 per ticket (Adult only)

  • Ticket  includes general admission (GA) seating for Pink Lady match (Melbourne v North Melbourne) in the allocated Pink Lady Bay(s), a pink BCNA cap and a pink or blue poncho to wear.
  • A match day gift will be guaranteed for all Pink Lady Bay seat holders for collection upon arrival.
Special needs

If you require special needs assistance to attend the Pink Lady Match please contact BCNA via email: fieldofwomen@bcna.org.au.

Designated disabled parking is via the Yarra Park Entry Gate 3 via Wellington Parade South or Gate 7 via Brunton Avenue.

How do I buy tickets?

Pink Lady Match Tickets are available directly from BCNA via this link

You will be required to scan into the MCG with this ticket (or your eligible club membership) and you will need to present your Pink Lady Match Ticket (proof of purchase) to collect your pink (or blue) poncho outside the Pink Lady bays. 

For group ticketing options for groups larger than 10 people, please email – fieldofwomen@bcna.org.au

When do I get/pick up my tickets?

Your ticket will be emailed to via Ticketek once official match tickets are on sale and released. If you do not have internet access then ask a friend or family member to assist you. Enquiries: fieldofwomen@bcna.org.au 

Is the ticket tax deductible?

In line with Australian Taxation Laws, your ticket fee is not a tax deduction. There is a donation option when booking your ticket. Donations over $2 are tax deductible.

Pink Lady Match merchandise orders

Pink Lady Match merchandise is available for pre-order when you purchase your Pink Lady Match ticket. These may sell out prior to event day and we highly recommend you order at time of ticket purchase.

If you have pre- ordered or purchased merchandise with your Ticketek booking, it will be available for collection on event day at the MCG at the BCNA near gate 1. 

 BCNA merchandise  may be ordered directly from the BCNA online store or at the event on Saturday 22 June.

What happens if I have a different gate number to my family or friends?

Best best gate to scan in via to access the Pink Lady Bay on the day is Gate 1.

Gate numbers have been allocated to assist with the even dispersion of crowd numbers accessing the ground. 

How do I request a blue poncho?

Please email fieldofwomen@bcna.org.au if you would like to request a blue poncho or visit a BCNA merchandise tent on event day.

Can I purchase a poncho without attending?

Unfortunately, you cannot purchase a poncho without attending. 

What should I wear?

We encourage you to wear some pink! The pink poncho will create the solid sea of pink for our Pink Lady Bay formation, however we encourage you to dress up, have fun and get in the “pink spirit” of the day.


What is the best way to get there?

Public transport is the best way to get to the MCG.

Metro Trains

There are two train stations close to the MCG. Jolimont is north of the ground and offers a five-minute stroll through Yarra Park to the ground. From any railway station in the central business district, take the Hurstbridge or Epping lines.

The other station is Richmond on the south-eastern side of the MCG. It's a slightly longer walk to the ground but you can walk past the Punt Road Oval to the Great Southern Stand side which is best for Gate 5 and 6 entry.

To get to Richmond station from the city, take any train on the Lilydale, Belgrave, Alamein, Glen Waverley, Dandenong, Pakenham,Cranbourne, Frankston or Sandringham lines.

Yarra Trams

Three tram routes provide access to the MCG. 

No. 75 (City-Vermont South) travels along Flinders St and connects with the eastern suburbs via Wellington Parade.

No. 48 (Docklands/City-North Balwyn) travels along Collins St and connects with the eastern suburbs via Wellington Parade. Both these routes stop just outside the MCG.

No. 70 (Docklands/City-Wattle Park) travels along Flinders St then detours via Melbourne Park and the tram stop is a short walk across the footbridge to the ground. 


Taxis are available from the ground at the conclusion of each event or alternatively from the Pullman Hotel directly opposite the MCG near Jolimont station.

Otherwise the venue is a pleasant 15 minute walk from the city.


What if it rains?

Please come anyway! A poncho is also included in your Pink Lady Match Bay Ticket and will be provided to you as you enter the bay.

What if I can’t attend at the last minute? 

As part of the terms and conditions of ticket purchases, we are unable to provide a refund.

Can I volunteer at this event? 

Yes – you are welcome to volunteer to help at this event.  Please be aware that many of the volunteer roles occur outside the ground and will not be able to watch the entirety of the Pink Lady Match.

To register on our list of volunteers please email fieldofwomen@bcna.org.au

What if I can’t be there at the MCG on the day? 

We understand that many of you would love to be involved but can’t be there with us for the event. 

Those who are unable attend the Pink Lady Match at the G, will be able to help fill the Virtual Pink Lady by purchasing a virtual place and leaving a message of support for those affected by breast cancer. You can purchase your virtual place  HERE

You can watch the event on TV (through Channel 7 and Fox Footy) and follow our updates on Breast Cancer Network Australia’s Facebook page or our @BCNAPinkLady Instagram page and Twitter feeds. 

If you would like to make a donation to Breast Cancer Network Australia in support of the event fundraising please go to the Virtual Pink Lady to make a donation HERE  

Where does the money raised go? 

100% of proceeds from Pink Lady Match tickets and Virtual Pink Lady donations go towards supporting Breast Cancer Network Australia’s important work. 

BCNA provides a wide and growing range of services to newly diagnosed Australians, survivors of breast cancer and Australians living with metastatic breast cancer. 

All of BCNA’s resources and support services are provided free of charge including:

  • a telephone helpline
  • a range of high quality print and digital resources
  • an online community
  • information forums around Australia
  • post-surgery bras (with the assistance of Berlei)
  • bilingual resources in six languages
  • accessible resources for people with a disability or low English literacy
  • and much more including volunteer led projects and representation.

To learn more about us and what we do, visit www.bcna.org.au

Who are Pink Lady Match corporate partners?

The Pink Lady Match would not be possible without the support of the Melbourne Football Club, Melbourne Cricket Club, MCG and our Major Event Partners Red Energy.